Backporch Media Production

From Concept to Completion....

Web sample In business since 1987, Backporch Media Production plans, writes, designs & develops cost-effective solutions for marketing, e-learning & training needs.

Our writing & production work includes Web sites, CD-ROMs, videos, PowerPoint presentations, print-ready newsletters, brochures, postcards & more.

We specialize in cost-effective marketing tools for small businesses. And our instructional design experience includes graduate-level academic courses & in-depth corporate training in a variety of fields.

In addition, Sarah Minier Johnson provides research, writing and editing services for magazines and newsletters; not-for-profit organizations seeking grants; and companies that produce museum and interpretive exhibits.

Brochure sample

What's the production process?

1. First things first. Together, we'll describe who you want to reach & develop strategies especially for your target audience or market.

2. Which medium fits your message? What's the best way to get your messages across to your audiences or learners? What media combination will give you the biggest impact for your budget?

3. Next, "pre-production." Once we understand your objectives, audiences, media combination & budget, Backporch Media Production will write text and scripts, design graphics samples and storyboards, and prepare user interface samples for your approval.

Depending on your needs, Backporch Media Production works with science illustrators, 3D artists, translators, multi-lingual voice talent, and other specialists.

Once you like what you see...

4. Production begins. We work with you closely throughout the process and regularly provide materials for your approval. For complex instructional design projects, we provide alpha- and beta-level testing to ensure that the materials meet learners' needs.

Questions? Please contact Sarah for more information.

Sarah Minier Johnson has worked as a writer, producer, instructional designer & educator since 1980. She has written & produced materials for all types of mass media, including the Web, CD-ROM, film, video, radio & print. Her instructional films for PBS affiliates have won a total of nine national and international film awards.

With a Master's degree in business, Sarah also plans and develops marketing materials targeted to specific audiences.

She has taught courses in writing & media production at three universities, as well as numerous workshops in instructional design, comparative media use & other topics.