From Concept to Completion....
business since 1987, Backporch Media Production plans,
writes, designs & develops cost-effective solutions for
marketing, e-learning & training needs.
writing & production work includes Web sites, CD-ROMs,
videos, PowerPoint presentations, print-ready newsletters,
brochures, postcards & more.
We specialize in cost-effective
marketing tools for small businesses. And our instructional
design experience includes graduate-level academic courses
& in-depth corporate training in a variety of fields.
In addition, Sarah Minier Johnson provides research, writing and editing services for
magazines and newsletters; not-for-profit organizations seeking
grants; and companies that produce museum and interpretive
What's the production process?
1. First things first. Together, we'll describe who you want to reach & develop strategies especially for your target audience or market.
2. Which medium fits your message? What's the best way to get your messages across to your audiences or learners? What media combination will give you the biggest impact for your budget?
3. Next, "pre-production." Once we understand your objectives, audiences, media combination & budget, Backporch Media Production will write text and scripts, design graphics samples and storyboards, and prepare user interface samples for your approval.
Depending on your needs, Backporch Media Production works with science illustrators, 3D artists, translators, multi-lingual voice talent, and other specialists.
Once you like what you see...
4. Production begins. We work with you closely throughout the process and regularly provide materials for your approval. For complex instructional design projects, we provide alpha- and beta-level testing to ensure that the materials meet learners' needs.
Questions? Please contact
Sarah for more information.
Sarah Minier Johnson has worked as a writer, producer,
instructional designer & educator since 1980. She has written
& produced materials for all types of mass media, including
the Web, CD-ROM, film, video, radio & print. Her instructional
films for PBS affiliates have won a total of nine national and international
With a Master's degree in business, Sarah also plans and develops
marketing materials targeted to specific audiences.
She has taught courses in writing & media production at three
universities, as well as numerous workshops in instructional design, comparative media use & other topics.